The importance of a new name and identity
In today's dynamic world, it is crucial for a company to remain recognizable and relevant. This sometimes means taking a new path and reinventing yourself. A Limburg real estate company specialized in (business) housing also faced this challenge. They wanted to bring a breath of fresh air to the company with a new name and identity. The goal: to build a stronger brand that inspires and motivates both internally and externally. But a new name and identity goes further than just a new logo and a new corporate identity. It is an extensive process that requires strategic thinking. It must reflect the core of the company and align with its long-term vision and goals. It is important that the story behind the name and identity comes across clearly and powerfully. This is exactly what Yonglo focused on when realizing the new name and identity for Burgstate.
The creative process behind the new name
Coming up with a new name is not an easy task. It requires a deep understanding of the company, its culture and the market in which the company operates. For this real estate company, we at Yonglo went through a detailed and thorough process to arrive at the perfect new name. We started with an extensive brainstorming session to identify the core values and unique aspects of the company. We then started generating names, taking into account things such as (domain name) availability, pronounceability and the possibility of building a strong brand around it. After several rounds of consultation and coordination, we arrived at the new name. A name that captures the essence of the company and lays a strong foundation for the new identity. Burgstate: gives purpose to space.
Launching the new identity: the campaign
A new name and identity require a powerful launch. At Yonglo we know how important it is to make the most of this moment. We have therefore designed an extensive launch campaign for Burgstate. From complete new signing to social media posts, and from Abri campaigns to various company websites. Every detail was carefully planned to generate maximum attention for Burgstate's new identity. But it didn't stop at launch. After the introduction, we continuously monitored the performance of the campaign, so that we could make timely adjustments where necessary. The campaign was a great success. The result: a seamless introduction of Burgstate's new name and identity.
Realization of 7 new websites
Burgstate's new name and identity were ready to go out into the world. But first something very important had to happen: the creation of not one, but seven new websites. Each website had to reflect the new brand identity, but also contain specific information for the different business units of Burgstate. At Yonglo we took this challenge with both hands. With our extensive experience in building custom Wix websites, we got to work. The result? Seven beautiful, responsive and user-friendly Wix Studio websites that fit perfectly with Burgstate's new identity. Each with its own unique appearance, but all clearly part of the Burgstate family.
Are you looking for a new identity that presents your company powerfully online?
At Yonglo you have come to the right place. We specialize in creating distinctive brand identities and developing effective online presentations. With our expertise we ensure that your company stands out and leaves a lasting impression on your target group.
Contact us today and discover how together we can take your business to new heights.
